What does a search engine placement service do?
Many business owners contract the help of a search engine placement service to increase the ranking of their website. SEO simply means search engine optimisation. As standard most proper a search engine placement services should provide the following services:
- Revamping of website content and structure
- Full in-depth knowledge of all things IT related
- Copywriting
- Researching of keyword and key phrases
- Market expansion on and off line
- GeoLocation
- Page optimization
- SEO process
- Index coverage
- Link building
- Eliminate negative factors
- Conversion efficiency
- Stat analysis
http://www.webandrank.com/blog/how-to-choose-a-search-engine-placement-service/
A search engine placement service utilizes numerous search engine friendly techniques to improve a website’s placement, including increasing the number and relevancy of inbound links (links from other sites), rewording or rewriting website content (web page text), utilizing Pay Per Click campaigns such as Google Adwords, improving HTML code, and developing a better-organized internal linking structure for your site. The goal of all of these services is to improve search engine placement. What is Search Engine Placement? When you search Google for a keyword phrase such as “used cars”, you are given a set of ten results that are deemed relevant to your search by the search engine, which utilizes complex algorithms to “rank” pages. Ideally, these pages are ranked in order of most relevant to least relevant. Why does Position Matter? The first, most relevant, position after a keyword search receives 40% of all the traffic for for a particular keyword phrase. The second place position recei