What does a search engine marketing campaign involve?
At a minimum we research key phrases that your audience is really looking for, and suggest where to put which phrases in order to optimize your pages. We do this is a way that the pages appeal to both search engine spiders and your human visitors. And we don’t use optimization methods that might offend the search engines. Please take a look at some practices that used to work, but have now been cracked down by search engines. This will give you a presence with search engines. For top positions two other elements come into play: link development and link popularity.