What Does a Research and Development Department Do?
A research and development department is responsible for innovations in design, products, and style. This department is responsible for creating innovative new products to keep companies a step ahead of the competition. Many companies also rely on the research and development department, or R&D Department, to improve existing consumer products, and to explore new ways of producing them. Companies thrive and succeed by creating innovative products, as well as by increasing company profit and utilizing cost-efficient methods. A research and development department is primarily responsible for ensuring that these goals are met. This is an especially important function in the fields of manufacturing and pharmaceuticals, but can be applied to virtually any industry. Often, a Research and Development Department works closely with the Marketing Department. The Marketing Department studies consumer trends by surveying and researching consumer demands, purchasing methods, product sales, and the
