What does a public relations person actually do?
Good PR is good time management and a legitimate address book. You give them the tools – the CDs, press photos, videos, banners, artwork, artist available for interview – and they push to ensure that their contacts a) receive the material on time to review, b) review it c) run exclusives on it d) do all of the above at the same time as the rest of the campaign hits guurr, live venues, websites etc. Good PR is you on or near the front cover as opposed to buried next to the classifieds but don’t expect any PR to create your brand from scratch to front cover on their own. Good PR also works with good product – in this case artists they know a) work hard, b) know how to treat press (ie their contacts), c) have a good and growing reputation and d) that they like. The last one is important because they are a hired Avon Lady for your campaign and no one can sell a product they don’t believe in.
Related Questions
- Im a public relations representative for somebody wonderful who would like to speak at SIGGRAPH 2004. How can I get my person heard?
- A person who will never make it in the game industry, since guys in the game industry have to actually, like, work, know whatimean?
- Can you recommend a specific college course of study to prepare a person for a position in public relations or marketing?
