What does a PR department do in terms of media relations?
They are involved with varied types of media so that the public are informed about the policies, practices and missions of the organisation in a credible and consistent way. The aim of media relations is to get the maximum coverage needed without paying for it. Media relations need to create the awareness about the entity of an organisation among the public eye. In this way, it helps to create strong support from the public, which can create positive opinions toward an organisation. The use of media relations can enhance the reputation of an organisation and enhance good relationships with the journalists.
