What does a positioning project consist of? What is a doorway page?
Once keywords have been defined, our technical staff will optimize the website’s home page, without altering the visual aspect of it, in such a way that search engines will be able to classify it correctly. Afterwards, informative pages, or doorway pages, are created which will contain the ideal structure for placing themselves at the top of search results and will function as extra entry pages into your site and only viewable from search engine results. The pages are then manually indexed on the search engines.
