What does a Medical Representative Do?
A medical representative is employed by a pharmaceutical company to maximise the prescribing of that pharmaceutical company’s products in a geographical area. There are no strict formulae for how to maximise product prescribing – hard work is only part of the story and often working smarter is the key to success. This is why pharmaceutical companies are constantly looking for candidates who have the ability to think (and then put into practice) new ways of approaching sales opportunities. As an experienced representative you will know your territory, know your customers and have a clear idea which part of your territory offers the highest potential for sales. You set yourself clear objectives for every day that you work and will know exactly what you want to achieve from each customer visit. The traditional work pattern for a non-specialist medical representative is to spend the morning in 1:1 meetings with GP’s and Practice Nurses. You may need to have booked an appointment for these
