What does a Kettle chip chef actually do?
I’ll be given a brief by the marketing department to develop a new seasoning for next summer – say, something with a chilli, or a hot, spicy note. It’s my job to source the ingredients and blend the final seasoning. I look at cookbooks, do research on the computer, and go out to stores to see what the trendy ingredients are. For our buffalo mozzarella, tomato and basil flavour – an idea suggested by consumers on our website – I travelled to south-west Italy to visit a co-operative that produces the best mozzarella cheese. When I’ve found the ingredients, I work out how to blend them so we can sprinkle the seasoning on the chips. The process can take weeks or months. We have a review in my kitchen with the marketing team, and then move on to research with customers. If it’s too hot or too strong, I can tweak the blend. What’s the greatest thing about your work? I love food. I’ve a passion for traditional values – natural ingredients and the right seasons. And I enjoy the challenge of in
