What does a Job Description for a Marketing Manager look like/contain?
** Want to be a Marketing Manger? ** Are you fascinated by the endless variety of products you pass on your trips down supermarket aisles? Do you like to scrutinize particularly eye-catching cereal boxes or shampoo bottles? Do you watch TV advertisements and think about what type of consumers they are targeting, and how they are accomplishing their goals? Do you see those endless spin-offs of existing products, and think you can come up with better versions? With an overflow of advertising emanating from ever-forming genres of mass media, and with a surplus economy that allows the masses to increasingly indulge in status symbols, we all live in a branded world. Furthermore, there are people who make a handsome living for thinking like you, or more precisely, for creating and manipulating the branded world in which we live. These cognoscenti are marketers and brand managers. These are the people who devise new products, decide how to package them, how to price them, and most importantly
