What does a business expect from a charitable partner?
Business tends to be conservative in their investments in charitable partners. They are looking for credible, respected partners that have a commitment to a particular community concern. They want to partner with charities that get results and are successful. Since their investment is coming from a marketing budget, they are looking for access to an interesting market demographic, access to networks, contacts, or communities of concern. They like business to business (B2B) opportunities; connecting with other businesses that have a similar community concern. If there is a way to profile a new product, or integrate a sales initiative it will get a higher level of interest from a business partner. They like exclusivity; they want something that will differentiate them from other businesses in their sector. They expect the charitable partner to deliver on what they promised, to have some expertise in event management, to manage their profile with respect, and events or programs that exhib
