What does ’57 Varieties’ refer to on Heinz labels?
Back in 1892 our founder Henry J. Heinz, was riding the New York railway one day when he noticed an advertisement for a shoe company. The company offered a choice of 21 different styles to its customers. This set Henry Heinz thinking about his own range, and the choices his company offered – considerably more than 21. As he counted them in his head he reached well in excess of 60. Yet, for some unfathomable reason, he found himself returning to 57 as a number which somehow sounded just right. The proud (and modest) claim of ‘57 varieties’ was born and is still featured on Heinz labels to this day. In fact, today we make and sell something like 5,700 varieties. However, 57 is as much a part of our company as the name itself, and will forever stay so. Find out more about Heinz and our history.
