What does 57 Varieties refer to on Heinz labels?
While riding a train in New York City in 1896, our founder Henry J Heinz saw a sign advertising 21 styles of shoes, which he thought was clever. Although Heinz was manufacturing more than 60 products at the time, Henry thought 57 was a lucky number. So, he began using the slogan “57 Varieties” in all his advertising. Today the Company has more than 5,700 products around the globe, but still uses the magic number of “57”. Find out more about Heinz and our History.
