What do you understand by the term Ethical Jewellery?
Marc: What is ethical is a totally subjective concept. For many people, a diamond sourced from a De Beers mine is totally ethical as what they are doing is considered “best practices” in the diamond sector. For others, particularly consumers who might classify themselves as “progressive” in political views, the historical context of that company makes their diamonds an unethical choice. The same issue is true in regard to the environmental impact of Canadian diamonds. Some would say purchasing Canadian is ethical while others say that it is better to source from Africa. What is safe to say, I believe, is the root of any “ethics” in the jewellery sector is transparency from mine, though the cutting process, to market. Then the customer will be able to determine what is ethical for him or her self.. Perfection should not be the enemy of the good. We live in a world with more grays than blacks and whites. Alex: In your opinion, what affect has it had on the current market? Marc: Within th
