What do you think of the advent of the iPhone and the iPod in the history of design?
BK: I always find it humorous when I venture out of the Bay area with my Mac Book and I look for a place to plug in. I go up to the front of an auditorium or room where I am going to present my talk and they do not have the cables I need to connect with and cannot project my presentation. In the Bay area if you are an academic in a design field you could easily form the idea that the world is 50/50 between Mac and PCs. That contrasts with the real numbers, 3% or 7%, or whatever they are today. For a long time Apple really clawed and scratched to get market share and they basically didn’t gain any. They were stuck. My take is that Job’s resigned himself to that. I don’t think he would ever admit it; he would be dumping hot coffee on my head right now and storming out the door if he were here! I just feel Apple resigned to the fact that they were not going to compete with HP and Dell. As a result they retreated into their shell and were absolutely uncompromising with their products. They
