What do you think of Pepsis recent Oye Bubbly ad?
A. From the point of view of the film’s direction, Oye Bubbly is good. But at a personal level, I do not like the film. After all, it is about a food product. But the fun element takes the Pepsi ad to a level that I find unpalatable. The producer or the director of the film can make a product only as good as what the client and the agency want it to. Look at Brazil; the country has been storming the Cannes year after year. That’s because the client is willing to take a chance. Ultimately, it boils down to the client, no matter how good your servicing and creative is. Perfetti is one great example of a client supporting good work. Some years ago, hardly anyone knew about Perfetti. Yes, one knew about Alpenliebe, which was just a candy. Today, Alpenliebe, Chlor-Mint, Center Fresh are great brands because Perfetti has been supporting good creative work.
