What do you think distinguishes RecipeMatcher from the other recipe and food sites on the web?
Michael: RecipeMatcher is different from other recipe/food sites because it solves a problem in an “out of the box” way. After work, who wants to go to the grocery store and pick up 10-15 items in order to make dinner? Wouldn’t it be easier to go to the grocery store for 1 or 2 items? I think that there is a number of ingredients that each person has in his/her head that is too much to get after work. For example, if I have to pick up more than 4 items at the grocery store (after work), I’m eating out. I’d much rather eat at home, but it’s too much of a hassle to roam around the grocery store for 30 minutes looking for ingredients. Allen: Do you monetize RecipeMatcher? If so, how? Michael: Yes, we use AdSense. Allen: Are you funded/unfunded/looking for funding? Michael: I funded this website 100% on my own. Although, I’m always open to funding. Allen: Have you considered any parternships with supermarkets, grocery stores, etc.? Michael: I have, but I think it’s a little premature right
