What do you see as the key trend emerging in the SaaS industry?
Cloud Computing is a very broad term sort of like talking about the Internet. We believe that SaaS is the business-side of managing applications in the Cloud and that the Cloud Computing is actually just infrastructure. Even though enterprises are increasingly looking to get their technology through the Internet, they are still looking at buying these resources carefully. The emerging trend for SaaS companies is the ability to interconnect their solutions with both on-premise and other SaaS applications. The big opportunity in the market is to answer the question ‘how do I integrate all these resources, new channels, platforms, security and again, make it easy to use.’ Amazon.com’s EC2 is leading the way in Cloud Computing by providing a cheap way to get server capacity, and what’s really amazing is how quickly they have built their business without much investment in sales and marketing. Considering that they only launched their Cloud offerings three years ago, they have already built
