What do Volume and Paid Rate mean in the Paid Search Terms report?
• Volume shows the paid traffic as a percentage of total search traffic for the selected website (see example below). • Paid Rate is the percentage of traffic for a term that was paid. In other words, of all search term traffic to a website from a specific term, the Paid Rate represents the percentage of traffic that is ‘paid’. This helps marketers understand whether a competitor is buying a keyword in a search engine and the percentage of traffic that is paid. Working Example: Paid Search Terms Report (see screenshot below) • The Paid Rate column shows the percentage of search traffic that a paid term contributed to the website traffic. • The Volume column in the Paid Search Terms report represents the paid traffic for that term as a percentage of total search traffic to www.next.co.uk. • For example, of all traffic to Next.co.uk from the search term ‘next directory’, 13.46% was paid, representing 1.08% of all search traffic.
