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What do vendors and suppliers have to do with customer satisfaction and loyalty?

April 26, 2017customer loyalty satisfaction suppliers vendors

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What do vendors and suppliers have to do with customer satisfaction and loyalty?

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Vendors and suppliers are as vital to a business as employees. If they will not or cannot supply their product or service to your company, you cannot service your customers and will lose business to your competitors. You want suppliers who are always there when you need them.