What do the online brokerage rankings mean? If I open an account at a brokerage firm ranked #1, do I have a better chance of making money?
Generally, these rankings indicate the level of customer service or satisfaction with the online brokerage. There are many groups that provide ‘ranking’ services, and investors should keep in mind that these are not regulated entities. Further, different ranking groups use varying criteria and update their data on different schedules. You do not have a better chance of making money at a firm ranked #1 because the rankings do not relate to the likelihood of investment success.
