What do the letters AXP stand for?
While there are many fanciful “definitions” which have circulated widely, the truth is that AXP is not an abbreviation nor an acronym; the letters do not mean anything. They are just three letters chosen to form a trademark. When it came time to chose a “marketing name” for the Alpha AXP line, Digital was in a quandary. The internal “code name” for the project, Alpha, was widely known and would seem the ideal choice, but it was already in common use by a number of other companies and could not be trademarked. A well-known “name search” firm was hired and was asked to come up with two lists of possible names. The first list was intended to evoke the feeling of “extension to VAX”, while the second list was to suggest “not a VAX”. Unfortunately, none of the choices offered were any good; for example, “VAX 2000” was found on the first list while the second list contained “MONDO” (later to be used for a kids’ soft drink). Shortly before announcement, a decision was made to name the new line
