What do the judges look for in a plan?
There are outlines/guidelines that suggest the contents for the two documents for submission, the Business Concept Summary and the Business Plan. But no two plans are the same, so it will be up to the team to add whatever is needed to communicate their plans in the best possible way. Over and above the bricks-and-mortars of the plan, the judges will want to see how the team integrates all of these components into a coherent whole, demonstrating in the process their passion, dedication, comprehension, insight and mastery that will win the confidence of potential investors and funders of the business.
