What do the Boston Marathon and the Marketing Guru, Seth Godin have in Common?
By Ethan Lyon, Senior Writer The finish line of a 26-mile marathon is a sight to behold. All of the weeks, months, years of training, sacrifice, pain and dedication that goes into getting to that moment takes a special and dedicated person. Business is very much like a marathon–you have to be in the right frame of mind. With the economy in the I.C.U., if you are concerned that you’re knees will buckle, it’s time to revisit your game plan, and bring the finish line in focus. Seth Godin’s book, The Dip was the spark that ignited the thinking on this article. Considering the Boston Marathon is coming up on April 20, we used The Dip concept in Godin’s book to explain the different stages and challenges we must overcome in business to get to the finish line. The Training You’ve done your weeks, months and possibly years of training–researching the market, figuring out how to create something new, fresh, interesting–with complete and utter dedication. You’ve toyed with the idea for quite a w
