What do Public Relations Firms Do?
Public relations agencies’ basic trade is to advise clients on how to communicate effectively – a tricky business. Public relations specialists do many other things as well. For example, a public relations consultant might help a company draft a news release to let the media know about a new product or service. Or he or she might coach key executives on talking with clients or employees or the media about a specific issue. Or set up a series of speaking engagements for the company’s CEO to get the company better known in the community. Sometimes a business will hire a public relations agency for help with a single project or problem, or it may seek to develop a long-term contract with an agency. The advantage of having a long-term relationship with a public relations firm is that you won’t find yourself in the middle of a communications crisis trying to figure out who you should call in for help managing that crisis.
