What do private investors find attractive in a company?
The entrepreneur needs to be aware of the things an investor is lloking for in considering an investment. A study of approximately 600 investors listed in our proprietary database of investors tells us that they are looking for something they can identify with. They are looking for something that provides fun. Everyone seems to imagine that these investors are looking only at a return on investment. Return on investment is important, but these investors are looking for much more. Having already displayed their ability to make money which has positioned them to be able to invest again they are looking for something they can get involved in, something that excites them, something they can embrace, understand, and identify with. And, as we have said, it is fun to make money. Real excitement occurs with what we call the pre-IPO (pre-initial public offering of stock). The only way to make $1 million to $5 million with $100,000 is to get involved in a pre-IPO. A lot of people do not because
