What do people think about today’s cell/smart phone names?
These days, so many models are being introduced that it’s hard to keep them all straight. We wanted to know to what degree their names have an impact on what phones consumers buy. We picked seven cell phone/smart phone names to test (without mentioning the manufacturers): Comeback Glance LX-290 Ozone Smooth Surge Tritan We asked the following five questions: Is it a good name for a cell phone/smart phone? Does it sound cool? Is it intriguing and does it make you want to find out more? Does it suggest an innovative product? Is it a unique name? And here’s what we found out: 1. The more powerful sounding names scored best. Tritan and Surge consistently did better in response to all of the questions. That is, these names were the most appropriate, cool, intriguing, innovative, and unique. They’re also the names that people said they most preferred. Why did they do so well? These names not only sound strong, but they capture the promise of power, speed, reach and connectivity—qualities ess
