What do people experience on a tour that revolves around Anzac Day?
The tour is a very personally significant experience for different people. Some people have close relatives that fought and were killed at Gallipoli. For those people it puts pieces of the puzzle together – they’ll bring letters written by their relatives and try to find where that letter was written. It’s quite incredible. I’ve had people that who have recently migrated to Australia from different countries. They come because they’re searching for the identity of the country that they chose to live in.