What do new gTLDs mean for search engines?
As is the case today (with some exceptions), relocating a site from one gTLD to another is unlikely to have many benefits SEO-wise, and often has a negative impact on rankings in the short term. It is also impossible at this stage to tell how the search engines will treat these new gTLDs. For commercial product sites, moving from an existing domain which is performing well to a new domain is inadvisable due to the link profile and reputation gained over time, not all of which may be transferred to the new domain, at least not right away. From a monetisation perspective, having the keyword in the TLD will provide far less benefit than having a well optimised site with a strong natural link structure, something which cannot simply be bought off the shelf. The value of reselling domains which are relevant to a particular group of commercial organisations by offering a unique differentiator as per points made earlier in this article is, of course, one method of monetisation, but it would c
