What do Mormons think about Abercrombie and Fitch?
Abercrombie and Fitch, of course, were the two older brothers of Nephi in the Book of Mormon, older than Laman and Lemuel, the ones we often read about. Abercrombie (Hebrew for “less is more”) and Fitch (Hebrew for “yuck!”) were trendy moguls of fashion in Jerusalem and were the reason why the family had silver and gold. Unfortunately, they were not only rebellious, but utterly shocked their parents in the New World by introducing immodest styles for men such as their “Nothing But a Loincloth®” line that became an instant hit with many New World locals in the hot climate of Mesoamerica. (Scholars to this day fail to recognize that many ancient Mesoamerican carvings and figurines of mostly naked people were actually part of early advertising campaigns for Abercrombie and Fitch’s fashion shop and the related businesses spawned by their breakthroughs in fashion.) Lehi was so disgusted that he burned their beautifully illustrated catalog, forcing Abercrombie and Fitch to start engraving th
