What do Marketing people do in Unilever?
Marketing roles are varied, and cover both operational and strategic activities. Local roles include Brand Managers, Senior Brand Managers, Consumer and Market Insight Managers, Group Brand Managers, Marketing Operations Managers, Development Managers, Assistant Brand Managers, Marketing Assistants and Brand Directors. Marketers identify and define brand personality according to consumer requirements and aspirations. They look after the brands on a daily basis: identifying, planning and organizing activities that boost their image and increase their exposure. At Unilever, many of our brands are market leaders and maintaining leadership position in competitive market is an even tougher challenge than the climb to leadership position. As market leaders, you will continually have to create, develop and present the brand so memorably that is stands out against fierce competition. You’ll use in-depth knowledge of your consumer and their behaviours to enrich the core brand mixes with value-a
