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What do five legendary copywriters say about advertising?

April 26, 2017Advertising copywriters Legendary

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What do five legendary copywriters say about advertising?

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The Art of Writing Advertising is a unique collection of interviews conducted about forty years ago by Advertising Age magazine editor, Denis Higgins. Legendary copywriters William Bernbach, Leo Burnett, George Gribbin, David Ogilvy and Rosser Reeves candidly discuss their craft, their writing processes and their lives in this fascinating book. The interviewer initially set out to find if …