What do first page bids mean for mobile ads?
If your ad group only contains mobile ads, the first page bid will estimate the cost-per-click (CPC) bid needed to show an ad on the first page of Google search when used on a mobile device, which has fewer ads than regular Google web search. If your ad group contains a mix of mobile ads and other types of ads, the first page bid acts as normal, estimating the bid needed to show an ad on the first page of Google web search.
Related Questions
- What is the "renew" link on the Active ads page at the end of the ads rows? Does clicking it mean my ad will continue running seamlessly after the original one expires?
- The location I am calling has a "Mobile" rate listed on the Rates page. What does that mean?
- On page 4 letter C. of the RFP application, what does other involvement mean?
