What do Executive Summaries look like?
An Executive Summary is arguably the most important part of your business plan. As the first section that any investor will read, it will determine whether they are interested enough to read the rest of your document. It is not a boring index of sections, nor is it a hyped-up sales tool. The Executive Summary should be an honest representation of the main points from your business plan, offered in a form that will excite the reader’s interest.
