What do DIY – statistics say?
Statistics taken from the Newspaper Advertising Bureau (NAB) findings on home improvement in 2004 show that six in ten home improvement shoppers are men, however more women are now completing DIY jobs themselves. Apparently women have always been the biggest customers for paints and some chain stores have noticed a steady increase in women shoppers, particularly those looking for power tools. Research shows that around 61% of NZ women tackled DIY tasks and 66% of them used power tools. Major reasons women give for taking up more renovations around the home are lazy husbands”, “saving money and “because I can.
Statistics taken from the Newspaper Advertising Bureau (NAB) findings on home improvement in 2004 show that six in ten home improvement shoppers are men, however more women are now completing DIY jobs themselves. Apparently women have always been the biggest customers for paints and some chain stores have noticed a steady increase in women shoppers, particularly those looking for power tools. Research shows that around 61% of NZ women tackled DIY tasks and 66% of them used power tools.
