What do demineralizing shampoos do for well water do?
• Helps prevent build-up of hard water minerals found in treated water or ground water that can attach on to hair and scalp and cause dryness, damage, discoloration, lack of volume & shine, hair loss, flaky, itchy scalp and the inability for chemical services to properly process • Helps prevent discoloration caused by minerals iron and copper • Helps prevent dryness caused by softened water: replenishes moisture to hair • Prevents oxidative damage caused by chlorine, chloramines or bromine in water • Offers treatment-like benefits without harsh chemicals • Leaves hair free of minerals, soft, manageable, full of body, and shine • Improves the look, feel and texture of hair Who Needs It: Anyone exposing their hair and scalp to: • Hard Water (containing calcium (lime), copper, iron or magnesium) • Soft or Softened Water • Chlorinated Water (or water treated with chloramines or bromine) • Beneficial for all ages and all hair types How You Use It: Massage Well Water Action Shampoo into wet
