What do corporations want from tree planting groups?
Not just the company name in print, but an activity that they can share with their employees, their clients, and their boards. They may be willing to initiate a fundraising drive within their ranks or plan a company picnic around a tree planting event. Matching funds may be offered by the company. Or, for every unit of sales gained, the company will contribute a unit of money to plant each tree. How do we reach corporations? They must see a direct link to their bottom line. Instead of marketing a product, they can market the company as environmentally friendly. Take the example of Saturn, who uses a softer approach to commercials. When they built their plant and had to relocate the trees on the building site, they used a tree spade to move every tree to surrounding areas. This information is exceedingly appealing to an environmentally aware public. A company can take part of the dollars they would have spent on an advertising campaign and put it into a tree planting activity that speak
