What Do Corporate Executives Want to Know?
The basic meeting format was designed around five questions, which were circulated several weeks before each meeting. Each question was extensively discussed, debated and critiqued with an attempt at consensus on the most important answers. The most pivotal question was: • What do employee health management scientists, researchers, economists, policy makers, consultants, health care plans and health promotion providers need do, to help key executives better understand the health and economic values of prevention? The meetings were professionally facilitated and 34 distinct strategies were discussed, debated and recorded in response to this question. Then an attempt was made to rank-rate the five most universally popular strategies. Two different strategies stood head and shoulders above the others as being the most important for employers. They are: 1. Provide employers with objective, hands-on and detailed information about the most data-rich and successful employee health management
