What do competitors like Microsoft and Sony miss about salesmanship that Nintendo seems to comprehend?
What they really haven’t done is attempt to expand beyond their core user base. Nintendo is looking at a much broader market. Our motto for some time has been to target people from ages 5 to 95 and everyone in-between people will all types of interests. If we can really go after this mass market, and manage to create a meaningful impression, it’s better for the industry as a whole. Microsoft and Sony are doing the same things. We’re doing different things. And because of that, it’s not even a competition. Any advice you’d be willing to share with aspiring designers hoping they can come anywhere close to filling your storied shoes? My design philosophy is that you have to take the overall game environment, including the player him or herself, and use that to really capture people’s attention. Because of that, in my game designs, I have to try to think up ways to not only make the game design itself interesting [but also] to encourage people to enter that interactive space. I also have t
