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What Do C-Level Executives See as the Biggest CRM Challenge?

April 26, 2017biggest c-level challenge CRM Executives Software

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What Do C-Level Executives See as the Biggest CRM Challenge?

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Overview: This paper from Touchtone company discusses the value of Customer Relationship Management (CRM) with hundreds of company presidents, managers, IT staff members and customer service employees. Almost all of these functional groups agree that CRM can have real value for their organization. C-level executives see the biggest challenge they face when considering CRM, buying CRM, or having already implemented CRM, is teaching the users the value of the information, so they can take full advantage of the power of that information.