What do Brand Managers and Design Directors want?
Over the years I have interviewed thousands of people, and I usually open our interview with the same questions: “What do you want to change?” Followed by, “What responsibilities do you find are the most enjoyable to you, and which ones would you love to leave behind?” The goal that each candidate seems to rank number one is growth. It is what they strive for. Now, this means different things to different people. Is it creative growth, is it managerial responsibility, or is it a financial matter? Surprisingly creative and managerial issues usually tie for first place. Candidates believe that the financial rewards will come if they are taking on more responsibility. They are more concerned with what they will be doing, rather than how much more money they will be making doing it. Take advantage of the buzz word “innovation.” Innovation is defined as “the act of introducing something new.” It happens to be what every motivated individual is looking for when changing jobs. Hiring these pe
