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What do Bear Naked cereal and Arbor Day have in common?

Arbor bear cereal common Naked
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What do Bear Naked cereal and Arbor Day have in common?

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In 2007 the cereal company Bear Naked, brain child of two Connecticut entrepreneurs, partnered with the Arbor Day Foundation and planted 50,000 trees in fire damaged forests. I’m seeing more and more of this type of partnering recently.

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