What do Assistant Director, Music Videos do?
Assistant Directors, also known as ‘ADs’, are responsible for supporting directors during a shoot by organising and planning everything. A large scale production may use a team of Assistant Directors, sometimes up to three, each with different tasks. Many music videos will be produced on a low budget and either the director or Assistant Director will need to do all the planning and organising themselves. Much of the work of an Assistant Director happens in preparation for the shoot, before it actually begins. A director usually focuses on the creative aspects of the production, while the Assistant Director is responsible for the smooth running of the practical side of things. They are also responsible for arrangements during the filming. Once the film is in production, they will be in charge of making sure that every aspect of the shoot keeps to this schedule. The tasks of an Assistant Director working on a music video or music production will vary according to the budget and nature of
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