What do Ann Landers, Dr. Phil and Roger Ebert have in common?
Each of them enjoys being recognized as the leading expert in their respective fields. Because of this status they enjoy greater visibility and reputation than their peers. So instead of having to cold call or advertise for new clients, they take pleasure in prospects seeking them out. Yet, when you study these experts closely you realize that they’re no more talented, smarter or knowledgeable than the rest. They achieved guru status not because they’re good at what they do, but because they’re great at selling and marketing themselves. They identified a niche they could occupy as a leading expert. You can find a niche to fulfill as a leading expert and attract realtors. This week’s issue focuses on how to find your niche so you can position yourself as a leading expert. To find your niche, discover your unique knowledge Over time and with work experience, every loan officer learns unique knowledge, skills and expertise that realtors can benefit from. By discovering this special knowle
