What do angel investors look for?
• – High growth potential e.g. expected ROI to be at least 30% and greater than 5 times money over expected holding period. • – Experienced, strong, cooperative management team in place. Management should have sales experience in the targeted market segments. • – Well-defined and analyzed segmented market–large or fast growing. • – Clear and complete marketing plan including details on distribution channels, positioning, marketing, promotion, and sales, strategies, and staffing needs. • – Clear and details competitor analysis, e.g. why we can beat them • – Aggressive market approach with unique selling proposition. • – Understandable proprietary technology. • – Well structured, complete business plan with executive summary. • – Financial projections (i.e., P&L, Balance Sheet and Cash Flow) with explanatory notes and assumptions • – Board or Advisory position offered/available for investors. • – Staged investment based on milestones • – Debt or preferred shares convertible to common if
