What distribution channels (mode of entry) are available for exporting to the US?
Mode of entry is commonly defined as “an institutional arrangement that makes possible the entry of a company’s products, technology, human skills, management, or other resources into a foreign country”. viii As part of your export strategy, you must decide how your product will enter the chosen US market. The most common methods of exporting are indirect selling and direct selling. Your decision on the best approach for you will depend on your product and your resources. The way your company chooses to export its products can have a significant effect on its export plan and specific marketing strategies. The basic distinction among approaches to exporting relates to the company’s level of involvement in the export process.
