What differentiates NCL’s ships from its competitors in the cruise sector?
We operate the youngest fleet of ships in the world. Having a modern and young fleet is so important to attract new cruisers and families. We think this is very important because cruise is growing so rapidly and more people are trying it for the first time. We have 11 ships and are also the world’s largest cruise company after Carnival and Royal Caribbean. NCL is known for its Freestyle cruising concept. What does this aim to do? The main barriers to cruising are that people think it’s for old people, too traditional, and very expensive. Freestyle cruising is about dismantling these barriers to make ourselves attractive to new cruisers. We still have a loyal base of customers but we have to grow the business on the basis of new customers coming into the market. Freestyle provides more dining options than other ships, allowing people to do what they want when they want. We have up to 13 different dining options. NCL’s destination strongholds are the Caribbean, Alaska, Hawaii and South A
