What different forms of movie advertisements are stored at the archives?
Besides posters, a variety of materials–inserts, lobby cards, half-sheets, three-sheets and six-sheets. Inserts are long and narrow and were put in long glass cases at the theater. Lobby cards, which usually came in sets of eight, were also put up around the movie theater. They would show pictures of the film, information about who’s starring, and perhaps a short quote. “B-movies” would usually have only four lobby cards to a set. Three-sheets and six-sheets, approximately three and six times normal poster size, come in sections, like puzzle pieces. They were used as wall-sized advertisements and aren’t made anymore. Nowadays, big advertisements can be printed as a single sheet.
