What difference does winning the prize make?
Winning the Man Booker Prize is the ultimate accolade for many writers. As 1996 winner Graham Swift commented, “Prizes don’t make writers and writers don’t write to win prizes, but in the near-glut of literary awards now on offer, the Booker remains special. It’s the one which, if we’re completely honest, we most covet.” Every year the Man Booker Prize winner is guaranteed a huge increase in sales, firstly in hardback and then in paperback. There is spin-off too in global sales of books, in future publishing contracts and in film and TV rights. Besides the fortune, the winner of the Man Booker Prize can also be sure of fame. The announcement of the winner is covered by television, radio and press worldwide.