What did the first Apple ads look like?
Below is the text of the Apple II advertisement which appeared in the September 1977 issue of Scientific American. The home computer that’s ready to work, play and grow with you. Clear the kitchen table. Bring in the color T.V. Plug in your new Apple II*, and connect any standard cassette recorder/player. Now you’re ready for an evening of discovery in the new world of personal computers. Only Apple II makes it that easy. It’s a complete, ready to use computer–not in a kit. At $1298, it includes features you won’t find on other personal computers costing twice as much. Features such as video graphics in 15 colors. And a built in memory capacity of 8K bytes ROM and 4K bytes RAM–with room for lots more. But you don’t even need to know a RAM from a ROM to use and enjoy Apple II. It’s the first personal computer with a fast version of BASIC–the English-like programming language–permanently built in. That means you can begin running your Apple II the first evening, entering your own ins
