What did it take for ZOOZOOM to make it onto the radar of key fashion advertisers?
Consistently delivering quality content year on year has given us a platform to work with fashion brands online. Our ad unit also speaks fashion’s language. Although even the most luxurious of brands have sucked air when we tell them our CPM, on closer inspection our long-term value is apparent. But it’s still a work in progress. Fashion in many respects is very conservative and seemingly old-fashioned. Some brands aren’t however — Chanel, NET-A-PORTER.COM, Neiman Marcus, Diesel and others. We’ve developed relationships with these brands over a number of years, we’ve been persistent, we’ve worked hard and whilst trying to be respectful, we’ve sometimes had to be cheeky. Also, one of the advantages of producing our own editorial content is that we’re out there; we’re in the showrooms, talking with the designers. If we were a blog that regurgitated press releases, we’d have no real contacts within our industry. Our video interviews with designers and Fashion Week coverage are another way
